Privacy Policy

Who We Are

This website is operated by SmartWhip UK, part of ApexWhips (apexwhips.com). Our contact email is apexsmartwhips@gmail.com.

Information We Collect

When you contact us to place an order, we may collect:

• Your name
• Your delivery address or postcode
• Your messaging contact (WhatsApp number or Telegram username)
• Your email address (if you contact by email)
• Order details and correspondence

How We Use Your Information

We use your information to:

• Process and fulfil your order
• Communicate with you about your delivery
• Comply with legal obligations

We do not use your information for unsolicited marketing without your consent.

Analytics

This website uses Google Analytics to understand how visitors use the site. This collects anonymised data including page views, session duration and device type. You can opt out of Google Analytics using the Google Analytics opt-out browser add-on.

Data Sharing

We do not sell or share your personal data with third parties for marketing. We may share information with delivery couriers solely for the purpose of fulfilling your order.

Data Retention

Order and contact information is retained for as long as necessary to fulfil our legal and business obligations. You may request deletion of your personal data by contacting us at apexsmartwhips@gmail.com.

Your Rights

Under UK data protection law, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to processing of your data

To exercise any of these rights, contact us at apexsmartwhips@gmail.com.

Contact

For any privacy-related questions, contact us at apexsmartwhips@gmail.com. If you are unhappy with our response, you have the right to complain to the Information Commissioner's Office (ICO).